Ad-pocalypse Challenge
For this challenge we want you to create an ad for a fake product. We give you the name of the product, but you decide what the product looks like, what it does, and ultimately why we would want to use the product!
Watch the winning ads below!
Watch all of the ads made for this challenge on our Ad-Pocalypse YouTube Playlist here.
Choose a Name
Choose a name from the list below and create an ad for what that product / service does.
1. Not Really a Pumpkin
2. The Godmother
3. Pasta Parcel
4. Replicator 4000 (Turbo Edition)
5. Froogals
6. A.D Away
7. Mate Pro
8. Ultra-Proportioner
9. PoP PoP
10. Chopsuedo
11. Man-O-Pause
12. Gosspy
13. Neigh-Away
14. Paws-itive
15. Green Express
16. Special P Cereal
17. Tree extensions
18. Emergency Assassins
19. Shmoogles
20. Sarcastic Sarcasm Translator
Challenge Rules
LENGTH OF AD: 45 seconds or less (including credits)
DATES: October 6th - November 29th
FILM REQUIREMENTS:
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You must use the name of the product/service in your ad (see list above)
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You can only choose one product/service per ad
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You can create an ad for as many products/services as you'd like
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You cannot submit multiple ads for the same product/service
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Example: You cannot make 2 ads for Product 1 - Not Really a Pumpkin.
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Choose your best idea to portray the name and go with that!
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So that we know you made this film for the challenge you will need to take a BTS photos of you / team and show us you were filming during the challenge timeline
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This could be with a phone with date on it, with a newspaper with date on it, etc.
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You can upload these BTS photos to our Members HUB
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You can upload these BTS photos to social media but you must tag Newcastle Film Club
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Somewhere within your credits please include the line 'Made as part of Newcastle Film Club 2024 Ad-pocalypse Challenge'
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If you used AI to help in the creation of your product, you must disclose what AI programmes you used in your credits.
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When submitting your film please identify if your content will need a Trigger Warning.
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See list of content that can result in trigger warning here.
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If we believe your ad will need a trigger warning, we will create a trigger warning slide that will need to be added to the front of your ad. This slide will not effect the time you have for your film.
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DEADLINE: You must submit your music video via google drive or WeTransfer to NewcastleFilmClub@gmail.com by 23:59 on Friday, November 29th, 2024
SCREENING: Ads will be screened on Sunday, December 8th from 1-3pm at Borne Studios, event Details here.
Film Challenge Judging
Meet the judges for this challenge and connect with them online. The judges look at all of the submissions and give the films a rating based on certain criteria. Together, their scores are combined to determine the winners of each category.

Ad-pocalypse Judge
Hailie Warren
"My name is Hailie and I am a director, producer and assistant director. I love storytelling and analysing the elements of different content (e.g colour, shots/angles and what they indicate and much more) I love looking in depth to see background choices which might add more context and detail to the project and add a twist almost, and I in general have never had as big of a passion in my life as I have with media. It is something I have found myself and wasn't persuaded into by others, and I have stuck to it no matter the struggles I face, so getting the chance to put myself in different opportunities and be able to view content and judge them (not just making them myself) will help me encourage others but also inspire myself.
I want to judge because I have a great passion to help people, and I love to see people succeed. I encourage but also give constructive criticism. I am currently working to adapt my own work currently into an opportunity to help other media practitioners get opportunities, advice and support in any way possible."
IG: @hew_media

Ad-pocalypse Judge
Nicola Scott
"My background within media is I am a tv shopping producer, where I run 2 shows a day Monday-Friday! I love working in media as it gives me a chance to make content every week being super creative with my shows.
I’d love to be a judge because I work in sales producing so I’d love to see the different creative ways people try and sell things in adverts (might help me learn some new techniques also 😉)."
IG: @pablocorduroy

Ad-pocalypse Judge
Chris Darby
Chris is co-founder and lead developer of CinePlatform, an Professional Production Suite to manage film productions in one easy to use and intuitive suite. Chris has had a 15 year career as a professional stills photographer, before his first film as Director Of Photography on a feature film in 2009, since then has become a camera operator, steadicam operator and is constantly learning everything he can about every aspect of cinematography. In the last year has worked as DoP on nearly a dozen short films, with half a dozen more and 2 features currently in the pipeline.
"I wanted to be a judge for Ad-Poclpyse because he feels he can look at a film objectively and give good feedback."
Website: CinePlatform

Ad-pocalypse Judge
John Seymour
John Seymour is a writer, actor and creative writing teacher and mentor from Newcastle-upon-Tyne. He is an award-winning playwright, his work for theatre having been performed around the world. He's also a writer of prose, specialising in short stories, a number of which have been published in print and online. More recently, he has branched into writing scripts for film. He runs his own business, Write Now, teaching creative writing and helping other writers get the best out of their own writing projects. In his spare time, he's currently enjoying learning about filmmaking and experimenting in making his own short films.
"I didn't have time to submit a film of my own, but still wanted to be involved in the challenge to support NFC. Being a judge will help my own filmmaking journey as I'm learning as much as I can about filmmaking, and part of that is seeing how other people approach film challenges, their creative decisions, their use of imagination and the filmmaking methods they use. At NFC, we learn from each other and being a judge will really help with that. Plus, it'll be fun!
Website: Write Now
Film Challenge Prizes & Winners
Best Directed Ad - Pop Pop by Tori Turner
Honourable Mention: ‘PAWS-ITIVE’ BY BILLY PUNTON
For the ad that has the best directing of product and/or actors to create their ad.
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Clapperboard
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Storyboard Notepad
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£25 Amazon voucher
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NFC Branded Mug
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Personalised print advert drawn by Amy Mains
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Pinned post on NFC's Instagram for the month of December 2024
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Framed Certificate & Digital Certificate
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Official Film Challenge Film Wreath
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Winning ad uploaded to NFC's YouTube Channel
Most Creative Ad - AD-Away by Jamie Goodier
Honourable Mention: ‘EMERGENCY ASSASSINS’ BY ELLIOT ROBINSON
& 'POP POP' BY EVIL CAT COMEDY
For the ad that has the most creative / inventive / play on words with their fake product.
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Clapperboard
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Storyboard Notepad
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£25 Amazon voucher
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NFC Branded Mug
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Personalised print advert drawn by Amy Mains
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Pinned post on NFC's Instagram for the month of December 2024
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Framed Certificate & Digital Certificate
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Official Film Challenge Film Wreath
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Winning ad uploaded to NFC's YouTube Channel
Best Physical Prop - Ad Away by Alastair Railton
Honourable Mention: ‘NOT REALLY A PUMPKIN’ BY EVIL CAT COMEDY
For the ad that has a physical prop created for their product and looks the best.
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Clapperboard
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Storyboard Notepad
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£25 Amazon voucher
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NFC Branded Mug
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Personalised print advert drawn by Amy Mains
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Pinned post on NFC's Instagram for the month of December 2024
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Framed Certificate & Digital Certificate
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Official Film Challenge Film Wreath
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Winning ad uploaded to NFC's YouTube Channel
Oh, I'd Buy That (Audience Award) - Ad Away by Alastair Railton
Honourable Mention: ‘AD AWAY’ BY ROGER GLOVER
As voted on by the audience on the day, this award goes to the ad that the audience enjoys the most.
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Glass Trophy
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Storyboard Notepad
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NFC Branded Mug
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Framed Certificate & Digital Certificate
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Official Film Challenge Film Wreath
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Winning ad uploaded to NFC's YouTube Channel
